The average visitor who arrives from an AI search tool like ChatGPT is worth 4.4 times a regular organic search visitor, measured by conversion rate.
of consumers used AI tools to find local business recommendations in the past year, up from 6% the year before.
Source: BrightLocal Local Consumer Review Survey, March 2026
Those are market numbers from the companies that measured them, and they don't say anything yet about your business. They do show that people are asking AI tools who to hire, and that the people who arrive that way tend to be ready to buy. The free AI visibility report shows where your business stands.
How do AI assistants pick a local business?
They mostly work from what search engines already know. OpenAI says ChatGPT search uses third-party search providers, and Microsoft announced in 2023 that Bing would be the default search engine in ChatGPT. Google's AI Overviews and AI Mode use Google's own index, and Google says a page only needs to be indexed and eligible to show in search with a snippet to be used as a supporting link.
So an assistant can only recommend you if it can find you, and it's more likely to recommend you when several sources agree about who you are, what you do, and where you work.
What we do
Let the right crawlers in
Some websites block AI crawlers without the owner knowing, often through a security plugin or a hosting default. OpenAI says a site that blocks its search crawler, OAI-SearchBot, won't be shown in ChatGPT search answers. We check your robots.txt and firewall settings and allow the search crawlers from OpenAI, Anthropic, Perplexity, Google, Bing, and Apple.
Get indexed by Bing as well as Google
Most owners have never opened Bing Webmaster Tools. We set it up, submit your sitemap, and create or claim your Bing Places listing. The same goes for Google Search Console. Pages that aren't indexed can't be cited.
Write pages that answer the question
AI tools quote pages that answer a question directly. We rewrite your service pages and FAQs so the first lines answer what people actually ask, like "Who fixes AC on weekends in Phoenix?" or "How much does a water heater replacement cost in Columbus?", in plain language, with your real service area and details.
Add schema that matches the page
Structured data (schema markup) tells search engines your business name, phone, service area, services, and FAQs in a format they can read without guessing. It has to match what's visible on the page, so we generate both from the same source.
Make your listings and reviews agree
Same name, same phone, same website, same services, everywhere. Reviews that mention the work and the town help too. That's covered under local SEO and review generation, and it carries a lot of the weight for AI answers.
What we track every month
AI answers move around, so one screenshot proves nothing. We run the same set of buyer questions every month and keep the history, so you can see a trend instead of a lucky day.
- Whether you're named. For each question, in ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google's AI Overviews and AI Mode, we record whether your business shows up, and whether it's linked or only mentioned.
- Share of voice. Out of every business named across all those answers, what share are you? That's the number to watch over time, because it smooths out the day-to-day noise.
- Who gets named instead. The competitors that keep showing up, and the page, listing, or review profile the answer leaned on. That's usually the clearest sign of what to build next.
- What the answer says about you. Wrong hours, an old phone number, a service you don't offer, or a town you don't cover. If an assistant repeats a mistake, we find where it came from and fix the source.
- The basics underneath. Whether your main pages are indexed in Google and Bing, whether AI crawlers can reach the site, and whether your Google Business Profile and Bing Places details still match.
All of it goes into the same one-page monthly report as your calls and rankings.
What buyer questions do we track?
The list is built around your field and your towns, and it's phrased the way people actually type or talk to these tools. A few examples from different trades and cities:
- "Who's the best AC repair company in Phoenix?"
- "My furnace is blowing cold air. Who can come out today in Columbus?"
- "Emergency plumber near Denver that answers at night"
- "How much does a water heater replacement cost in Charlotte?"
- "Is there an electrician in Gainesville, FL who installs whole-house generators?"
- "Roofer in Denver that works with insurance after a hailstorm"
- "Property management company in Columbus that handles maintenance requests after hours"
- "Vet in Charlotte open on Saturday"
Most clients end up with 15 to 30 questions: a few broad "best company" ones, the urgent "who can come now" ones, and the specific job questions that only a real local business can answer well.
What we won't do
We won't buy fake reviews, stuff keywords into your business name, or sell you a "guaranteed AI ranking." Those either break platform rules or don't work, and some do both. The step-by-step guide on getting recommended by ChatGPT, Claude, and AI Overviews covers the same checklist if you'd rather do it yourself.
Pricing
AI search work is usually bundled with local SEO into one flat monthly price, quoted on a 15-minute call, month to month. The free AI visibility report is the easiest place to start. See pricing. And when those AI-referred customers call, the AI receptionist makes sure someone answers.