What kind of posts get written?
Each post answers one question, with the answer near the top. That's how people read on a phone, and it's how Google and AI assistants pull answers out of a page. Typical topics:
- Seasonal problems, like "Why is my AC running but not cooling?" in May, or what to do with your well pump and water heater after a storm knocks the power out.
- Cost questions, answered honestly with the factors that move the price, whether or not you want to publish your numbers.
- Local rules and paperwork, such as permits, HOA approvals, and what homeowners need for an insurance inspection on an older house.
- Decisions customers are stuck on, like repair or replace, tank or tankless, shingle or metal.
Each post links to the matching service page on your site, so a reader who's convinced knows where to go next.
How do you get my expertise into it?
Once a month, we spend 15 minutes on the phone, or you send a voice memo from the truck. You answer a few questions the way you'd answer a customer. We turn that into posts, check the facts, add local details, and send them to you for approval. Your name goes on them if you want.
That part matters, because a post written from what you actually tell customers is more useful than generic advice, and it's much harder for a competitor to copy.
How does this help with AI search?
ChatGPT, Claude, Perplexity, and Google's AI Overviews cite pages that answer specific questions clearly. A post titled "Do I need a permit to replace a water heater in Denver?" that answers it in the first paragraph is the kind of page those tools quote. See AI search optimization for the rest of that work.
What it costs
Blog content is added to your flat monthly price, with the number of posts agreed on the 15-minute call. See pricing. If your site can't host a blog yet, the website service covers that. And Kedvezo's own blog is written the same way, if you want to see the style.